How to Build a People-First Company & Employee Brand.

Get the 10 Secrets to Building an Unignorable Employee Brand.

A Free Leadership Brief to Build Your People-First Organization

As we all have heard, the “big quit,” or “great resignation” is creating quite a conundrum for employers.

For some, it’s a wake-up call to invest in or shore up the employee brand and its cultural underpinnings. For others, it’s an opportunity to double down on an already good or great culture.

Often what I see in cultures is that the employee brand has been built as an afterthought to the market-focused brand, or there’s little consideration given between the interconnectedness of culture and brand. This creates a superficial employee relationship with the belief-driven attributes of a brand, that can unite and ignite a productive team.

If the organization has built a market-focused brand that isn’t fused with the culture, the organization is operating as kit-of-parts, not an integrated whole. Here, your EX and CX disconnected, making it difficult to deliver on customer promises. If employees have only a customer-focused connection to the purpose, values, and vision of the company, they are far less likely to be united or ignited in the common cause at hand.

Through my 25+ years of working with 250+ brands and more than 3,000 business leaders, I’ve captured and distilled a “People-First” framework for any organization with employees to build an unignorable employee brand.

If you want to attract, recruit and retain more of the right employees, you can do so by putting your people first. This Leadership Brief walks through the 10 things that leaders can do to build an employee-first organization.

There’s nothing more powerful than a united group of souls ignited in a common cause with love at the core.

— Steven Morris